When an incredibly creative and meticulous furniture design house asked us to to evolve their identity and revamp their visual brand, we approached it with tremendous thought and respect. Niermann Weeks' handmade, traditional furnishings meld antiquity and modernity for any space. Their pieces are beautifully layered with textures, finishes and every considered details. We wanted their identity to reflect the quality, intricacy, and craftsmanship of their process and products.
With a brand language that tells a story of classic and vintage inspiration, our system locks the logo to the top of their materials to represent the idea that their furniture is routed in a traditional style. Cropping the logo in a unique, modern and unexpected way reflects the more whimsical side of their furnishings, often pairing it with an intricate lattice pattern structurally reminiscent the company's stunning metal work. We focused on making all of Niermann Weeks' branded collateral feel personal, custom-crafted, and tactile, blending retro sophistication with modern simplicity in a visual brand that always compliments, and never overpowers, the beauty of the furniture.
Brand Strategy, Messaging, Design, Development, Custom CMS, SEO
The design process at NW is incredibly personal. We exemplified this intimacy by incorporating the designer's notes in the Amanda Nisbett "AND" catalog which features unique, hand-applied finishes that fuel the theme.