A wildly unique identity.
The foundation of the The Maryland Zoo's identity system is a logo that celebrates the organization's commitment to conservation in an unexpected way allowing for a wide range of voice and tone applications.
Variants and colorways as diverse as the animal kingdom.
The primary color palette is inspired by the Zoo's animals and their habitats.
Web Design & Development
An online presence created for evolution.
Imagined with a wide variety of audiences in mind, the website is the cornerstone of the Zoo's marketing strategy and supports the visitor who just wants to check a schedule and those who want to do a deep-dive into animal education.
Custom Wordpress CMS
Robust Calendar Integration
Annual campaign strategy, concept and creation.
The Zoo offers the unique experience of getting up close to animals who have real personalities and mannerisms. We consistently leverage this differentiator to create meaningful connections to visitors of all ages.
Strategy and Concept Development
Bringing the campaign to life through motion.
Getting the chance to film the animals in their habitats and up close is a one-of-a-kind experience. It's also an exercise in extreme patience. The results, however, are always gorgeous and make a story that tells itself.
Targeted placement throughout the year for strategic pushes.
From technical SEO to branded display, digital marketing is an integrated discipline throughout our partnership with the Zoo and drives critical conversions for membership, gate, events and giving.
Social Media Campaigns
New Exhibit Launch
The Penguin Coast Exhibit helps The Maryland Zoo spread its wings.
As the first new major exhibit in over a decade, Penguin Coast not only delivered on a one-of-a-kind habitat for the growing African Penguin colony at the zoo, but also allows visitors to get closer than ever.
TV and Radio
Print and Outdoor
Event Branding + Promotion
More fun than a barrel of monkeys
For The Maryland Zoo, events are more than excuse to have a good time. They are an opportunity to reach new audiences and connect to the community.
Print & Outdoor
Brew At the Zoo
The buzz from this event grows every year and features libations from the region's best breweries. While the core identity remains consistent, each year a new unique twist is added by our team.
Oktobearfest - Maryland's only Bearvarian Festival
Inspired by the success of Brew at the Zoo, we helped the Zoo imagine a companion event series for the fall named Oktobearfest. This single day event has quickly become a sell-out as well.
Zoo Zoom 8K
This 8K Running Festival offers participants the chance to run through the paths of the Zoo and the adjoining Druid Hill Park. FYI - you can also walk it too if you don't like running.