An evolution that moves mountains.
For many in the region, the slopes of Liberty was their first time on skis. It was paramount to create an identity system that reflected these memories and acted as a foundation for new memories to be built.
Bringing it all together with a sophisticated new collateral set.
While the identity system was built to expand based on audiences, we created a primary corporate look that is sleek, sophisticated and approachable for visitors and guests in all four seasons.
A versatile system that works anywhere and everywhere.
From beanies to stickers to room numbers to golf balls, the logo and system patterns make appearances throughout the property and on a variety of hard and soft goods.
Liberty needed a collateral system with freedom.
For the corporate event and wedding audiences, a fresh take on the classic leave behind was required. These marketing kits are customizable based on who, when and where the Liberty team is engaging with potential guests.
Brochure and Booklet Design
Photography Art Direction
Waiting for Magic Hour
A tremendous amount of consideration when into the new lodge and surrounding grounds. We made sure to give as much attention to capturing it's beauty in stills.
Web Design & Development
A site that changes with the seasons.
Besides featuring the new brand identity of Liberty, the website is a key conversion tool for skiers, golfers, event planners and brides to be.
Custom CMS and Integrations
Real-Time Condition Feeds
Interactive Trail Maps
Restaurant & Spa Branding
Now this was an unexpected bonus.
As part of the massive lodge investment, many additional amenities were added including two restaurants and a full services spaâ€”all of which drastically elevated Liberty's offerings and appeal.
Naming and Branding
Collateral and Signage
Come for the slopes, stay for the massage and facial.
Fun fact #3 is that Carrol Valley was carved by an ancient glacial mass. The name Laventide was derived from the term but sounds much sexier.