A schedule is just a schedule... until it is 8ft tall with a shreeking Patriot on it.
George Mason is a gigantic school with a load of reserved pride. Activating that pride required an awareness campaign that celebrated the showmanship of the current men's basketball team.
Not just print materials–a coveted series of fan collectibles.
We designed the schedule posters to be modular so that the team's players could be individually featured. Each player poster was then printed as a limited edition, making them collectable around the Mason campus. An unintended result was fans asking for post-game autographs from their favorite players, further connecting the team and the campus community.
Season Ticket Outreach
Building the base for The United Nation of Mason.
In Division 1 basketball, season tickets sales are a critical metric of success. We created a multi-touch, integrated campaign that incentivized re-ups as well as new audiences.
Targeted Digital Advertising
Social Media Marketing
2018 Awareness Campaign
Rebuilding the team and rebuilding the brand.
Our first season partnering with Mason Athletics was considered a "reset" year, where both the team and the brand were firmly focused on creating a new foundation for future seasons to build upon.