Casey Cares

Those little moments need a big voice.

The Casey Cares Foundation provides families of critically ill children with little moments that create lasting memories. Poised for significant growth and an expansion of program offerings, the organization engaged Mission to develop a concise messaging platform, reinvigorate their identity, develop a brand style guide, and build a website that would serve as the foundation for communication to their varied audiences. Mission was honored to be invited to play a part in supporting their important work.

Because the Casey Cares identity is well recognized and regarded, the client sought to modernize but not replace their logo. Together, we identified an expanded visual system that elevates the brand, and helps to position it as credible, trustworthy, progressive and caring. Most importantly, the new system allows flexibility for further program expansion. The website clearly communicates the vision of the organization, and is carefully organized to provide valuable information and opportunities for engagement for families, caregivers, case-work professionals, and prospective donors and funders.


Brand Platform, Messaging, Design, Development & Integration, Digital Marketing


Non-Profit, NGO

Online HQ



Inspired by the new logo's soaring kite, a suite of icons were developed to exemplify the wide variety of special moments Casey Cares provides.

George Mason University Athletics

Maryland Zoo