The Brewer's Art

Distinctly different beers deserve distinctly different stories.

We’ve captured the Holy Grail. And its name is… beer. The day the opportunity came our way to work with The Brewer’s Art, it instantaneously catapulted us into the realm of awesomeness. In designing product packaging and marketing collateral for one of the city’s most coveted brands, we were challenged with fully telling the unique story of each beer brand through compelling graphic representations.

Each design Mission creates must support The Brewer’s Art brand, while remaining unique to the often esoteric names bestowed on the individual brew. Whether Resurrection Ale, Ozzy, La Petroleuse, Festivus, Birdhouse, Green Peppercorn Tripel or Zeke’s Coffee Porter, every design gives deeper context to the dedicated enthusiast, and delivers a reflection for the casual beer drinker.

Expertise

Messaging, Packaging, Design, Advertising, Photography, Quality Control

Markets

Food & Beverage, Lifestyle

Online HQ

thebrewersart.com

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I

Identity & Packaging Design

Creating a united family of black sheep.

At the core of the Brewer's packaging is a design system that brings a disguised consistentcy to the family while allowing each brew to have it's own unique identity.

Identity Design

Vessle Packaging

Case Packaging

Apparel

TBA.001 Birdhouse Pale Ale Can Design
TBA.002 Ozzy, Choptank'd and Beazly Can Designs
“ ”

If you don't get a cease and desist from Ozzy Osbourne on your package design, you're not trying hard enough.

Patrick L. - ACD Mission, Drinker

TBA.003 Zeke's Coffee Porter Packaging
TBA.004 Custom Tap Handle
TBA.003 Zeke's Coffee Porter Packaging
TBA.004 Custom Tap Handle
TBA.005 St. Festivus Seasonal Identity
TBA.006 St. Festivus Seasonal Apparel and Packaging
TBA.005 St. Festivus Seasonal Identity
TBA.006 St. Festivus Seasonal Apparel and Packaging
II

Launch Campaign

A golden opportunity to be questionably offensive.

Resurrection, arguably Brewer's most infamous creation, was the first brew to receive signifcant distribution. The launch of the product required an awareness campaign that doubled-down on the namesake.

Brand Strategy

Messaging

Packaging

Print Collateral

Advertising

Merchandise

100%

Certainty We're Going to Hell
TBA.007 The Resurrection 6 Pack
TBA.008 Resurrection Koozie

Koozies

For those times when you're ashamed of what you're really drinking.

A date with the devil is a small price to pay.

A mix of the obvious and not so obvious allowed us to tread into dangerous territory. Fortunately, the owners at Brewer's live lives of zero regrets.

TBA.009 Resurrection Coasters
TBA.010 Resurrection Poster Detail
TBA.009 Resurrection Coasters
TBA.010 Resurrection Poster Detail
TBA.011 Resurrection Poster Series

Poster Campaign

Shockingly profane, yet artfully and prudently blended irreverent, with sophistication and charm.

III

20th Anniversary Brew

Oh so close to being allowed to drink their own product.

The 20th Anniversary creation was a celebration of Brewer's accomplishment, of the state they call home and the momentum for the future.

Identity Design

Messaging

Packaging

Merchandise

TBA.012 20th Anniversary Six Pack Bottle Packaging
TBA.013 20th Anniversary Can Packaging
TBA.014 20th Anniversary Apparel
TBA.013 20th Anniversary Can Packaging
TBA.014 20th Anniversary Apparel
IV

Where it All Started

"Go big or go home" is what they never say in the beer industry.

When Brewer's first offered their creations off-tap, the chalice of choice were these, now collectable, insanely large 750ml bottles. We have a few uncorked we're saving for nothing.

Identity Design

Messaging

Packaging

TBA.015 The Original Six
TBA.016 Pétroleuse Detail
TBA.017 Coup de Boule Detail
TBA.016 Pétroleuse Detail
TBA.017 Coup de Boule Detail
TBA.018 The Divine Taps of Inspiration
TBA.019 Cerberus Tap
TBA.020 Basement Bar
TBA.018 The Divine Taps of Inspiration
TBA.019 Cerberus Tap
TBA.020 Basement Bar

Our desire has always been to look contemporary, but also like something you may find in your grandfather's garage. Classic, old-school feel with a modern twist.

Father Thomas Creegan

Partner, The Brewer's Art

DreamWorks

Liberty Mountain Resort