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    The Maryland Zoo Identity
    Brew at the Zoo Promo
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Oktobearfest 2015

Mission partners with The Maryland Zoo every Fall to promote their annual "OktoBEARfest," a German-inspired beer festival, that is hosted in conjunction with Baltimore Beer Week. Each year, a combination of traditional and digital marketing efforts are implemented to generate awareness of the event, drive attendance, and increase advanced ticket sales. 

During the 2015 campaign, marketing efforts highlighted the opportunity to experience the Zoo and sample a variety of season craft and local beer, enjoy German-themed food truck fare, and listen to live music while supporting The Maryland Zoo. In both traditional and digital marketing campaigns, "OktoBEARfest" used creative that integrated the shape of popular zoo animals into the outline of a beer glass through fall-themed illustrations. 

The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
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The Maryland Zoo

The Maryland Zoo Identity

Mission was originally hired by The Maryland Zoo to provide design services and implementation support for a fundraiser. After a successful event, we became the agency of record, working to elevate the Zoo's brand and rebuild the organization's reputation. Recently, we were honored to work with the Zoo team to develop a new identity and visual language that will define the Zoo brand and inspire its voice for years to come. Together with the Zoo, we've successfully changed the perception of the organization and celebrated consecutive years of record attendance and financial solvency. 

The Maryland Zoo - The Maryland Zoo Identity
The Maryland Zoo - The Maryland Zoo Identity
The Maryland Zoo - The Maryland Zoo Identity
The Maryland Zoo - The Maryland Zoo Identity
The Maryland Zoo - The Maryland Zoo Identity
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The Maryland Zoo

The Maryland Zoo Meet Campaign

The Maryland Zoo - The Maryland Zoo Meet Campaign
The Maryland Zoo - The Maryland Zoo Meet Campaign
The Maryland Zoo - The Maryland Zoo Meet Campaign
The Maryland Zoo - The Maryland Zoo Meet Campaign
The Maryland Zoo - The Maryland Zoo Meet Campaign
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The Maryland Zoo

The Maryland Zoo Website

We were honored to work with the Zoo team to develop a new identity and visual language that will define the Zoo brand and inspire its voice for years to come. That identity is now seen on their new website, launched in the Summer of 2018. The goal of the site was to provide users with quick and easy access to all of the happenings at the Zoo whether it is daily feedings or special events ultimately driving more foot traffic and memberships throughout the year. 

View Site

The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
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The Maryland Zoo

Meet Me at the Zoo TV

The spots for the Maryland Zoo were an exercise in simplicity. All we knew going into the shoot day was that we wanted pure and honest moments from children related to the animals at the Zoo. Sure it was inexpensive, but more importantly it was authentic. Asking the kids to act out their favorite animals was originally intended to only be an icebreaker. These moments, however, turned out to be exactly the kind of sentiment we were aiming for.

Services: Brand Strategy, Concept, Art Direction, Design, Production

Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
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The Maryland Zoo

Octobearfest

The Maryland Zoo - Octobearfest
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The Maryland Zoo

Brew at the Zoo Identity System

The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Brew at the Zoo Promo

The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo