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    2018 Louisville Slugger Fastpitch Product Launch Campaign
    2018 Fastpitch Product Launch Videos
Viewing: Print, Advertising, Digital, Photography

Louisville Slugger

2018 Baseball Product Launch Campaign

Lousville Slugger is arguably the most iconic baseball brand in the world. The bat market is controlled by several heavy-hitting brands, and fleeting loyalty with the critical age-group needed to be combated by Louisville Slugger with campaign concepts and creative that spoke very directly to the target audience to elevate the brand and position the 2019 in-line and custom lineup as the must-have of the season.

 

For BBCORE and the men's campaign, we focused on the game itself, and the techology of the bat complimenting the player's own personal attributes. While every player wants to "Send It," not everyone is a home-run hitter. Where a player sends the ball is less important than the fact that they connect with consistency and accuracy, and that they are reliable from the first inning to the last. This is how Louisville Slugger supports every unique player as a critical component to a team.

 

The careful use of curated photography, graphic treatments and purposeful messaging allowed the product to stand out and be differentiated, and inferred that the audience could easily be the player wielding the most innovative tool to achieve success.
 

 

Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Louisville Slugger - 2018 Baseball Product Launch Campaign
Viewing: Print, Advertising, Digital, Photography

Louisville Slugger

2018 Louisville Slugger Fastpitch Product Launch Campaign

With an overall goal of unifying and advancing the Louisville Slugger brand to sell the new product, it was also critical that Mission recognized the differences between positioning Louisville Slugger for men and women. Fastpitch players wanted to be portrayed as athletes, acknowledged for their dedication and work ethic, admired for their strength, yet still recognized as girls (and thus, different from baseball players). The "PowerFull" campaign quite literally put the power in the hands of the player, positioning the bat as an extension of the player, tailored to their unique playing style and requirements. The campaign leveraged Team USA softball players as pinnacle models for the strength and power that girls desire, and that Louisville Slugger brings.

 

The careful use of curated photography, graphic treatments and purposeful messaging allowed the product to stand out and be differentiated, and inferred that the audience could easily be the player wielding these most innovative tool to achieve success.

 
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Louisville Slugger - 2018 Louisville Slugger Fastpitch Product Launch Campaign
Viewing: Print, Advertising, Digital, Photography

Louisville Slugger

2018 Baseball Product Launch Campaign Videos

Louisville Slugger is arguably the most iconic baseball brand in the world. While every parent might wax nostalgic for the bat of their youth, today's 12 to 18 year-old Baseball players want assurance that their bat packages the best technology with the hottest design. The bat market is controlled by several heavy-hitting brands, and fleeting loyalty within the critical age-group needed to be combated by Louisville Slugger with campaign concepts and creative that spoke very directly to the target audience to elevate the brand and position the 2019 in-line and custom lineup as the must-have of the season.

 

For BBCORE and the men's campaign, we focused on the game itself, and the technology of the bat complimenting the player's own personal attributes. While every player wants to "Send It", not everyone is a home-run hitter. Some are in the line-up because they are precision batters or for the purpose of driving in that final run. Where a player sends the ball is less important than the fact that they connect with consistency and accuracy, and that they are reliable from the first inning to the last. This is how Louisville Slugger supports every unique player as a critical component to a team.

 

Videos paired with custom music and lyrics brought the campaign to life and made an enormous impact with the core demographic.

 
Video Play Button Overlay Louisville Slugger
Video Play Button Overlay Louisville Slugger
Video Play Button Overlay Louisville Slugger
Viewing: Print, Advertising, Digital, Photography

Louisville Slugger

2018 Fastpitch Product Launch Videos

With an overall goal of unifying and advancing the Louisville Slugger brand to sell the new product, it was also critical that Mission recognized the differences between positioning Louisville Slugger for men and women. Fastpitch players wanted to be portrayed as athletes, acknowledged for their dedication and work ethic, admired for their strength, yet still recognized as girls (and thus, different from baseball players). The "PowerFull" campaign quite literally put the power in the hands of the player, positioning the bat as an extension of the player, tailored to their unique playing style and requirements. The campaign leveraged Team USA softball players as pinnacle models for the strength and power that girls desire, and that Louisville Slugger brings.

 

Videos paired with custom music and lyrics brought the campaign to life and made an enormous impact with the core demographic.

Video Play Button Overlay Louisville Slugger
Video Play Button Overlay Louisville Slugger
Video Play Button Overlay Louisville Slugger