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Just Launched: STX Holiday Gift Guide
It’s the time of year for illuminated houses, joyful holiday music, lots of shopping…and the launch of STX’s Holiday Gift Guide and Wish List! The Holiday Gift Guide is a site designed for sports fans to find gift ideas to make the holidays brighter for friends, family and themselves.
The STX Holiday Gift Guide and Wish List kicked off just before the rush of the holiday shopping season. Planning for the design came from a desire to balance an inviting holiday aesthetic with the STX brand. A Wish List contest was also wrapped in with the Gift Guide, so we needed to ensure the Wish List would stand out. The Mission team came up with the idea of creating a unique look to make the Wish List more prominent, without deviating from the Gift Guide’s design.
The STX Holiday Gift Guide and Wish List were also designed with multiple digital platforms in mind, aligning with the completed initiative to make STX’s site responsive. Each design was developed so the consumer can view the entire Gift Guide and create a Wish List with ease on all devices.
The Mission team collaborated to develop a layout of the products that was both functional and decorative. Users can quickly navigate through the Gift Guide, yet they also simultaneously have access at any time to create and enter to win their Wish List.
After extensive research of the 2013 Gift Guide, a new section was created to incorporate sorting by sport, in addition to sorting by STX athlete and by price range. Heat map tracking was utilized to determine where consumers were clicking on the Gift Guide. It showed that the decision to add a “By Sport” sorting option proved to be a successful one.
Mission was proud to take part in elevating STX’s products and brand throughout the holidays with the Holiday Gift Guide and Wish List. Go check it out at: http://www.stx.com/giftguide/. All the sports enthusiasts on your holiday shopping list will thank you!
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