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    STX Responsive Website
    QG Website
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generation adidas international

generation adidas international website

generation adidas international (formerly adidas International Training Program) approached Mission with an aggressive deadline for launching their new brand via a responsive splash page. The splash page, which conformed to a new adidas sub-brand and style guide, was developed in cooperation with adidas USA and generation adidas international. The full website is in development. 

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generation adidas international - generation adidas international website
generation adidas international - generation adidas international website
generation adidas international - generation adidas international website
generation adidas international - generation adidas international website
generation adidas international - generation adidas international website
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Niermann Weeks

Niermann Weeks Website

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Niermann Weeks - Niermann Weeks Website
Niermann Weeks - Niermann Weeks Website
Niermann Weeks - Niermann Weeks Website
Niermann Weeks - Niermann Weeks Website
Niermann Weeks - Niermann Weeks Website
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Gramophone

Gramophone Website

Gramophone - Gramophone Website
Gramophone - Gramophone Website
Gramophone - Gramophone Website
Gramophone - Gramophone Website
Gramophone - Gramophone Website
Gramophone - Gramophone Website
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Ojas

Ojas Website

Everyone has a story to tell, and it’s the ones that evoke passion and vision that garner the most attention. Ojas Wellness, a health and wellness center and multiyear winner of Baltimore Magazine’s Best of Baltimore award, needed a revamp of their website to aid in the opening of their fourth location. After nailing down the aesthetic with rebranding, we sought to make a site that allows clients to view and book services with ease. A responsive design—coupled with custom event and blog sections—created a hub for Ojas to communicate with their clients and make a lasting impression. 

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Ojas - Ojas Website
Ojas - Ojas Website
Ojas - Ojas Website
Ojas - Ojas Website
Ojas - Ojas Website
Ojas - Ojas Website
Ojas - Ojas Website
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Baltimore's Promise

Baltimore's Promise Website

One of our most cherished opportunities is being able to parlay our own Brand design into a truly amazing website. When we can do so for a premiere Baltimore nonprofit with a mission of coordinating strategy, supporting programs and advancing policy on behalf of Baltimore City's youth - well that's what we're all about. It was imperative for Mission to create a website for Baltimore's Promise in which the organization could clearly communicate their vision, and display critical data released to their core Cradle-to-Career Continuum areas in a way that is easy for the user to understand. It truly was a carefully orchestrated balance of form and function. 

Services: Messaging, Design, Development, Content Management System, Search Engine Optimization

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Baltimore's Promise - Baltimore's Promise Website
Baltimore's Promise - Baltimore's Promise Website
Baltimore's Promise - Baltimore's Promise Website
Baltimore's Promise - Baltimore's Promise Website
Baltimore's Promise - Baltimore's Promise Website
Baltimore's Promise - Baltimore's Promise Website
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Casey Cares

Casey Cares Website

After revitalizing their brand and unifying their messaging, Mission was asked to revamp the Casey Cares site. We developed a new, responsive design, combined with improved technical features and clear user paths, to lead to better understanding of how Casey Cares makes little moments and lasting memories.

Since the launch of the new site, there has been a reduction in bounce rate with an increase in time on the page. The site has also increased awareness with more sessions, users and page views.

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Casey Cares - Casey Cares Website
Casey Cares - Casey Cares Website
Casey Cares - Casey Cares Website
Casey Cares - Casey Cares Website
Casey Cares - Casey Cares Website
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DreamWorks

DreamWorks Create - Dinotrux Create & Print

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DreamWorks - DreamWorks Create - Dinotrux Create & Print
DreamWorks - DreamWorks Create - Dinotrux Create & Print
DreamWorks - DreamWorks Create - Dinotrux Create & Print
DreamWorks - DreamWorks Create - Dinotrux Create & Print
DreamWorks - DreamWorks Create - Dinotrux Create & Print
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DreamWorks

DreamWorks DreamPlace Shrek Holiday Experience

The DreamWorks DreamPlace experience builds upon the successes of the studio’s most adored film characters and brings them to life in branded experiential activations around the world. For the Shrek themed Holiday experience, Mission was responsible for creating the consumer website, reservation system integration, on-site collateral and interactive storybook.

EXPERTISE

User-Experience

Interface Design

Digital Development

Custom Programming & Integration

Digital Animation

Graphic/Print Design

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DreamWorks - DreamWorks DreamPlace Shrek Holiday Experience
DreamWorks - DreamWorks DreamPlace Shrek Holiday Experience
DreamWorks - DreamWorks DreamPlace Shrek Holiday Experience
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Health Care for the Homeless

Health Care for the Homeless Website

The opportunity to work with Health Care for the Homeless presented us with some unique strategic challenges. The audience for the site is incredibly broad and varied.  For opinion or policy leaders and agency supporters, the website needed to first address and dispel the myths and misconceptions around homelessness, and then move to engage the user in the organization's mission.  We recognized the value in utilizing various mediums for storytelling for these individuals, who are receptive to an experiential path. For the homeless population and those that support them through their personal or professional relationships, the website needed to provide distinct paths to specific and relevant information.  

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Health Care for the Homeless - Health Care for the Homeless Website
Health Care for the Homeless - Health Care for the Homeless Website
Health Care for the Homeless - Health Care for the Homeless Website
Health Care for the Homeless - Health Care for the Homeless Website
Health Care for the Homeless - Health Care for the Homeless Website
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Liberty Mountain Resort

Liberty Mountain Resort Website

We were honored to be selected to work with Liberty Mountain Resort to rebrand and reposition them as a true 4-season resort.  Their new website is one of the most prominent communication channels to showcase the "new" Liberty, which includes incredible new lodge complete with two restaurants, beautiful wedding and meeting space, brand new hotel rooms, and true full-service resort amenities.  Featuring a robust, thoughtful navigation, custom UX tools such as the "find your package" selection feature,  visually stunning photography and design, and a responsive framework, the website elevates the brand and sets expectations for an unforgettable experience at the resort.

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Liberty Mountain Resort - Liberty Mountain Resort Website
Liberty Mountain Resort - Liberty Mountain Resort Website
Liberty Mountain Resort - Liberty Mountain Resort Website
Liberty Mountain Resort - Liberty Mountain Resort Website
Liberty Mountain Resort - Liberty Mountain Resort Website
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Niermann Weeks

Niermann Weeks Catalog

Niermann Weeks - Niermann Weeks Catalog
Niermann Weeks - Niermann Weeks Catalog
Niermann Weeks - Niermann Weeks Catalog
Niermann Weeks - Niermann Weeks Catalog
Niermann Weeks - Niermann Weeks Catalog
Niermann Weeks - Niermann Weeks Catalog
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QG

QG Website

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QG - QG Website
QG - QG Website
QG - QG Website
QG - QG Website
QG - QG Website
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STX

STX Helmet Website

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

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STX - STX Helmet Website
STX - STX Helmet Website
STX - STX Helmet Website
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STX

STX Responsive Website

As a response to an increasingly mobile driven era, STX asked Mission to optimize the user experience by converting its separate desktop and mobile sites into one unified, responsive website. We streamlined it to be device-friendly and focused, as we concentrated on the ease of navigation in the mobile environment. This provided STX with the ability to feature its products and content as well as have device-specific engagement with its users. 

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

 

STX - STX Responsive Website
STX - STX Responsive Website
STX - STX Responsive Website
STX - STX Responsive Website
STX - STX Responsive Website
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STX

STX Equipped To Perform

Melded from the individual brand strategies for each of STX’s key sports, the “Equipped to Perform” brand campaign positions STX to compete for national and international markets and mindshare. This broad platform allows STX to successfully launch new products and new sports lines by harnessing the strength of the global brand. 

Services: Brand Strategy, Concept, Messaging, Art Direction, Photography, Design, Digital Marketing

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STX - STX Equipped To Perform
STX - STX Equipped To Perform
STX - STX Equipped To Perform
STX - STX Equipped To Perform
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STX

STX First String App

Engaging with your audience is a baseline requirement for any modern marketing strategy. For STX, we created a branded mobile platform that allows the rabidly enthusiastic niche audience to create performance profiles, share product preferences, develop their knowledge base and in turn earn recognition. All of this – in conjunction with sharing and comparing – carried the competition from on the field to off the field.

Services: Concept, Messaging, Design, Development, Marketing Launch

STX - STX First String App
STX - STX First String App
STX - STX First String App
STX - STX First String App
STX - STX First String App
STX - STX First String App
STX - STX First String App
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The Maryland Zoo

The Maryland Zoo Website

Best. Assets. Ever. 
As part of the branding overhaul that Mission has completed for the Maryland Zoo, the website and branded platforms have undergone significant improvements. In the process of creating deeper user-experience with an ever-growing collection of native content, we let the superb photography do as much of the talking as possible. We heart the Zoo.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization, Mass Email Marketing

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The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
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Warfield Digital

Warfield Digital Identity System

Warfield Digital is a leader among the new era of digital marketing agencies. Focused on reaching C-level decision makers, Warfield uses a curatorial-based process to activate brands with original content and online publishing strategies. It's new, it's fresh and it's effective. And it is also hard to understand for most corporate clients. So besides developing the Warfield Digital brand and all its owned media, Mission also developed the messaging and visuals in order for Warfield Digital to tell its story with clarity. 

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

Warfield Digital - Warfield Digital Identity System
Warfield Digital - Warfield Digital Identity System
Warfield Digital - Warfield Digital Identity System
Warfield Digital - Warfield Digital Identity System
Warfield Digital - Warfield Digital Identity System
Warfield Digital - Warfield Digital Identity System
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STX

STX Golf Catalog

STX's culture of innovation sometimes carries over to areas that are not core sporting goods categories. Golf–in particular putters–is the prime example. In development for more than a decade, STX brought the soft face insert to the industry with little fanfare. Mission was tasked with re-launching the Golf business unit and leveraged a completely overhauled product line. But before the marketing could begin, a conversation needed to start between the brand and the retailers. We created this sophisticated and very "un-golf" look that not only featured the product innovations, but also teased at the specific category's brand voice that was to launch in the coming year.

Services: Concept, Messaging, Design, Photography, Marketing Launch

STX - STX Golf Catalog
STX - STX Golf Catalog
STX - STX Golf Catalog
STX - STX Golf Catalog
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The Brewer's Art

Brewer's Art Resurrection 6 Pack

Beer packaging is the new show poster. Every agency out there seems to have managed to put their mark on the launch of an alcoholic libation. Still (pun intended), we're awfully proud to have been a part of the launch of The Brewer's Art first ever foray into the classic six-pack. Resurrection's 7% ALC/VOL has been Baltimore's go-to thirst quencher for years and is a favorite for the 1% and 99% alike.

Services: Concept, Design

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The Brewer's Art - Brewer's Art Resurrection 6 Pack
The Brewer's Art - Brewer's Art Resurrection 6 Pack
The Brewer's Art - Brewer's Art Resurrection 6 Pack
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Phillips

Phillips Seafood Website

The average length of time between website redesigns is two years, according to the Internet. So when those years (plus a bunch more) pass and you then get to overhaul your own past work…it's a pretty special process. We re-launched the Phillips Restaurants website and were able to leverage our years of experience with the brand along side today's best practices. The site's UX succeeds in answering the quick "where, when and what" searches, as well as providing an engaging storyline for the user who has just a little more time on their hands. Our "mobile first" process with Phillips ensured that the audiences got the right information at the right time.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization, Mass Email Marketing

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Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
Phillips - Phillips Seafood Website
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Nike

Nike 2013 Lacrosse Catalog

Being able to work with Nike over the past few years has been an honor. While there is an entire cottage industry of firms and agencies in the Pacific Northwest supporting their marketing whims, the brand's presence rarely finds a home here on the right coast. The relationship has exposed Mission to the practice of Brand Management executed at the highest and most sophisticated levels. 

Services: Concept, Design, Product Photography

Nike - Nike 2013 Lacrosse Catalog
Nike - Nike 2013 Lacrosse Catalog
Nike - Nike 2013 Lacrosse Catalog
Nike - Nike 2013 Lacrosse Catalog
Nike - Nike 2013 Lacrosse Catalog
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Maryland Art Place

Maryland Art Place Website

Mission's connection to the fine art world runs very deep. So working closely with one of the state's most dynamic and progressive contemporary art institutions has been an inspiration. MAP's new website is an awareness tool, a fundraising tool and a data management tool alike. It also has the ability to serve as a destination where the physical experience can be continued with online engagement and creative programming.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

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Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
Maryland Art Place - Maryland Art Place Website
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STX

STX Heritage Teaser

Launched digitally and for broadcast during the 2012 NCAA lacrosse season, this simple little spot said one thing very loudly and very clearly: STX is the original innovator in lacrosse.

Services: Brand Strategy, Concept, Art Direction, Design, Production, Sound Design 

Video Play Button Overlay STX
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BARCS

Barcs Dogs Day Out

When the folks at the Baltimore Animal Rescue and Care Shelter asked us to help establish the digital presence that this wonderful organization deserves, we jumped on-board with no hesitation. After an overhaul of the primary website, which featured the stellar photography of Dean Alexander, we set to work on the Dogs Day Out web-based app. This little guy geolocates dog owners and matches them to nearby dog parks, beaches and trails throughout the region. The reader in the relationship can then find all the details and quickly get directions.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

BARCS - Barcs Dogs Day Out
BARCS - Barcs Dogs Day Out
BARCS - Barcs Dogs Day Out
BARCS - Barcs Dogs Day Out
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MICA

MICA Graduate School Promotion

We all get crap all the time from a lot of different places. When you are applying to schools you get even more crap. So when asked to come up with something that would entice MICA Grad School applicants, we decided to be anti-crap. The result was a look book embedded in a really nice sketchbook – an absolute keeper. It was front-loaded with business card size tear-outs for all the potential majors. Also included was an interactive CDROM (that at the time of production was still relatively cool). We were told by the administration that on the first day of school easily eight out of ten new grad students had one of these tucked under their arm.

Services: Brand Strategy, Concept, Design, Production, Development

MICA - MICA Graduate School Promotion
MICA - MICA Graduate School Promotion
MICA - MICA Graduate School Promotion
MICA - MICA Graduate School Promotion
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Point. Click. Switch.

Torrey Smith Web Series

In this web series for a start-up energy advisor, Torrey Smith of the Baltimore Ravens made one of his first acting debuts. Each webisode features an energy-saving-obsessed father sucking the life out of his family. Enter Torrey Smith, the wise sage and fun-haver, whose ideas go completely against this family’s schematic.

Services: Brand Strategy, Concept, Art Direction, Design, Production

Video Play Button Overlay Point. Click. Switch.
Video Play Button Overlay Point. Click. Switch.
Video Play Button Overlay Point. Click. Switch.
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The Brewer's Art

Brewer's Art Beer Menu

This is the 3rd edition of The Brewer's Art beer menu…a fine piece of design that relies heavily on cultural stereotypes and clichés. Also, it’s one of the only instances where we lobbied hard for old-school lamination on all the pages.

Services: Concept, Messaging, Design, Photography, Marketing Launch

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The Brewer's Art - Brewer's Art Beer Menu
The Brewer's Art - Brewer's Art Beer Menu
The Brewer's Art - Brewer's Art Beer Menu
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STX

STX K18 Microsite & Social

The very first signature line for Kyle Harrison was way back in 2006. That brand launch also happened to be the first time we ever worked with STX. Eight years later and K18 is on its 3rd edition; this season's launch has Kyle's personality infused more than ever. From product graphics to packaging to print blitzes to social branding, Mission pushed the engagement between Kyle and his dedicated fan base to its limits. As a result, the new K18 line is blowing away everyone's projections (except for maybe Kyle's?).

Services: Concept, Messaging, Design, Photography, Marketing Launch, Production, Development, Mass Email Marketing

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STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
STX - STX K18 Microsite & Social
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Eddie's of Roland Park

Eddie's Identity System

Eddie's of Roland Park is a quintessential Baltimore brand. Fiercely independent and family owned since 1944, the two Eddie's locations have built a loyal customer base that appreciates being addressed by name. Tasked with evolving the Eddie's brand and establishing a connection with the newer generation, Mission began by reintroducing the identity inspired by the past but with a modern twist. The new identity system created the foundation for a comprehensive overhaul of the graphic language that was applied to the packaging, the signage, the digital channels and everything in between.

Services: Brand Strategy, Messaging, Design, Photography, Art Direction, Marketing Launch, Packaging, Advertising, Digital Development, Email Marketing

Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
Eddie's of Roland Park - Eddie's Identity System
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Laureate International Universities

Santa Fe University Website

As the keystone for the overall brand launch for the Santa Fe University of Art & Design, the website was full of visually engaging content and imagery that reflects the school's dynamic community. The website was also the primary tool for engaging prospective students, calling for effective and user-friendly RFI best practices.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

Laureate International Universities - Santa Fe University Website
Laureate International Universities - Santa Fe University Website
Laureate International Universities - Santa Fe University Website
Laureate International Universities - Santa Fe University Website
Laureate International Universities - Santa Fe University Website
Laureate International Universities - Santa Fe University Website
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STX

STX eCommerce Website

Launched in late 2013, the ecommerce website was significant for STX and Mission alike. For STX, it is the first time the brand has engaged in a direct to consumer business model. For the field hockey and golf categories, this has led to significant positive outcomes both domestically and internationally. For Mission, it was our first in-depth exposure to the industry-leading Magento platform. Win. Win. 

Services: Brand Strategy, Messaging, Design, Development, Search Engine Optimization, Email Marketing

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STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
STX - STX eCommerce Website
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The Maryland Zoo

Meet Me at the Zoo TV

The spots for the Maryland Zoo were an exercise in simplicity. All we knew going into the shoot day was that we wanted pure and honest moments from children related to the animals at the Zoo. Sure it was inexpensive, but more importantly it was authentic. Asking the kids to act out their favorite animals was originally intended to only be an icebreaker. These moments, however, turned out to be exactly the kind of sentiment we were aiming for.

Services: Brand Strategy, Concept, Art Direction, Design, Production

Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
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STX

STX Field Hockey Packaging

On the surface, this collection simply represents solid sporting goods packaging that extends the brand and catches the consumer's eye. The project goal was more complicated though. We wanted to reinvent the field hockey packaging line to have as minimal waste as possible. Wherever possible, we sourced or had manufactured reusable bags, satchels and cases that would protect the product while allowing it to breathe in the athlete's gear bag. Any non-reusable elements were recyclable.

Services: Concept, Design

STX - STX Field Hockey Packaging
STX - STX Field Hockey Packaging
STX - STX Field Hockey Packaging
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Ellin & Tucker

Ellin & Tucker Website

When we began working with Ellin & Tucker, we were quickly reminded that great clients were not category specific. Their eagerness to challenge the industry status quo allowed us to imagine their brand and owned media in a manner that was distinctly Ellin & Tucker, and thus distinctly different. The corporate website was crafted in precise alignment with the new brand identity we had established. Content was created from scratch to flow with a new UX that was geared towards user identification and self-selection. Simplicity and sophistication was juxtaposed with character and personality. The result was a digital presence that was exactly what the brand needed.

Service: Concept, Identity, Messaging, Design, Photography, Marketing Launch, Production, Development, Content Management System, Mass Email Marketing, Search Engine Optimization

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Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
Ellin & Tucker - Ellin & Tucker Website
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Miss Shirley's

Miss Shirley's Website

In less than a decade, Miss Shirley's has established itself as both a Baltimore landmark and a nationally recognized tastemaker. With a strong identity established, Mission immediately got to work on evolving both the visual language and the voice of the brand. Punchy messaging, relevant content and the juicy photography of Dan Whipps all coalesced to form a digital presence everyone is very proud of. And for those who are geographically fortunate there is a new and improved Food Truck tracker. Woohoo!

Services: Messaging, Design, Photography, Marketing Launch, Production, Development, Content Management System, Mass Email Marketing, Search Engine Optimization

 

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Miss Shirley's - Miss Shirley's Website
Miss Shirley's - Miss Shirley's Website
Miss Shirley's - Miss Shirley's Website
Miss Shirley's - Miss Shirley's Website
Miss Shirley's - Miss Shirley's Website
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Windup Space

The Windup Space Logo

We love this place... and Todd has been friends with the owner since the 6th grade.

Windup Space - The Windup Space Logo
Windup Space - The Windup Space Logo
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Greater Baltimore Cultural Alliance

Free Night of Theatre Identity System

We know what you're thinking, "too soon" right? 

Greater Baltimore Cultural Alliance - Free Night of Theatre Identity System
Greater Baltimore Cultural Alliance - Free Night of Theatre Identity System
Greater Baltimore Cultural Alliance - Free Night of Theatre Identity System
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Baltimore Jazz Alliance

Baltimore Jazz Alliance Identity System

Baltimore Jazz Alliance - Baltimore Jazz Alliance Identity System
Baltimore Jazz Alliance - Baltimore Jazz Alliance Identity System
Baltimore Jazz Alliance - Baltimore Jazz Alliance Identity System
Baltimore Jazz Alliance - Baltimore Jazz Alliance Identity System
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STX

STX G22 Launch

No Photoshop was used in the creation of this campaign. Okay that is a lie. 

Inspired by lacrosse legend, Gary Gait, the G22 line made waves by introducing a completely new protective material to the market. High Def was/is not only incredibly light but also will not soak up water or sweat. Trust us, this was a breakthrough. The website featured interactive video sequences that at the time were some of the first applications of their kind. The point of purchase display however…that was a winner. Like the Ripley's Believe It Or Not magic faucet, this piece had never-ending rain falling over the enclosed elbow pad, which naturally just repelled all the water. 

Services: Brand Strategy, Concept, Messaging, Art Direction, Photography, Design, Digital Marketing

 

STX - STX G22 Launch
STX - STX G22 Launch
STX - STX G22 Launch
STX - STX G22 Launch
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Foreman Wolf

Charleston Website

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Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
Foreman Wolf - Charleston Website
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Laureate International Universities

Santa Fe Acceptance Package

Right on the heels of wrapping a complete rebranding of Santa Fe University of Art & Design, the client threw one last challenge at us. They realized that the acceptance letter prospective that students received was the last touch point with their target audience. And it was a touch point that no one in the industry was paying attention to. Our solution was not outside of the box at all. In fact, it was an eight-inch resin cast mount of the mythical Jackelope, nestled in a custom designed box. The piece became the crowning jewel on what was a comprehensive and fully integrated repositioning for an inspired and trusting client.

Services: Brand Strategy, Concept, Art Direction, Design, Sculpting

View Case Study

Laureate International Universities - Santa Fe Acceptance Package
Laureate International Universities - Santa Fe Acceptance Package
Laureate International Universities - Santa Fe Acceptance Package
Laureate International Universities - Santa Fe Acceptance Package
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STX

STX Field Hockey Direct Mailer

STX - STX Field Hockey Direct Mailer
STX - STX Field Hockey Direct Mailer
STX - STX Field Hockey Direct Mailer
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Baltimore School for the Arts

Baltimore School for the Arts Identity System

Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
Baltimore School for the Arts - Baltimore School for the Arts Identity System
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Fells Point Alliance

Films on the Pier Logo

Fells Point Alliance - Films on the Pier Logo
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Eddie's of Roland Park

Eddie's Open for Freshness

Eddie's of Roland Park - Eddie's Open for Freshness
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SoBotanical

Product Relaunch

The packaging we designed for SoBotanical needed to present consistent branding across a large variety of products that required different-sized jars, bottles and wrappers. The small Baltimore-based company is proud to be one of the finest Aromatherapy Apothecaries around and wanted the packaging to portray their commitment to authentic essential oils and the finest and most natural ingredients available. The packaging is minimal in size – just a thin band around each bottle or jar – to prevent the custom blends from being overwhelmed by the packaging. The typography nods to vintage apothecary labels while the color palette is fresh but understated.

Services: Brand Strategy, Concept, Art Direction, Design

SoBotanical - Product Relaunch
SoBotanical - Product Relaunch
SoBotanical - Product Relaunch
SoBotanical - Product Relaunch
SoBotanical - Product Relaunch
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STX

STX Golf Brand Website

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STX - STX Golf Brand Website
STX - STX Golf Brand Website
STX - STX Golf Brand Website
STX - STX Golf Brand Website
STX - STX Golf Brand Website
STX - STX Golf Brand Website
STX - STX Golf Brand Website
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The Cordish Companies

Kansas City Power & Light District App

The Cordish Companies - Kansas City Power & Light District App
The Cordish Companies - Kansas City Power & Light District App
The Cordish Companies - Kansas City Power & Light District App
The Cordish Companies - Kansas City Power & Light District App
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The Brewer's Art

Brewer's Art The 750 ml. Line

The Brewer's Art - Brewer's Art The 750 ml. Line
The Brewer's Art - Brewer's Art The 750 ml. Line
The Brewer's Art - Brewer's Art The 750 ml. Line
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The Maryland Zoo

Octobearfest

The Maryland Zoo - Octobearfest
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Ellin & Tucker

Ellin & Tucker Identity System

Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
Ellin & Tucker - Ellin & Tucker Identity System
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MICA

Portfolio Review Posters

MICA - Portfolio Review Posters
MICA - Portfolio Review Posters
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Maryland Wine

Maryland Wine Identity System

Maryland Wine - Maryland Wine Identity System
Maryland Wine - Maryland Wine Identity System
Maryland Wine - Maryland Wine Identity System
Maryland Wine - Maryland Wine Identity System
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The Brewer's Art

Brewer's Art Resurrection Launch

The Brewer's Art - Brewer's Art Resurrection Launch
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Open Society Institute-Baltimore

Audacious Ideas

Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
Open Society Institute-Baltimore - Audacious Ideas
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Laureate International Universities

Santa Fe Look Book

Laureate International Universities - Santa Fe Look Book
Laureate International Universities - Santa Fe Look Book
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STX

STX Skylar Meets the PGA

STX - STX Skylar Meets the PGA
STX - STX Skylar Meets the PGA
STX - STX Skylar Meets the PGA
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Laureate International Universities

Santa Fe Identity System

Laureate International Universities - Santa Fe Identity System
Laureate International Universities - Santa Fe Identity System
Laureate International Universities - Santa Fe Identity System
Laureate International Universities - Santa Fe Identity System
Laureate International Universities - Santa Fe Identity System
Laureate International Universities - Santa Fe Identity System
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STX

STX Brand Website

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STX - STX Brand Website
STX - STX Brand Website
STX - STX Brand Website
STX - STX Brand Website
STX - STX Brand Website
STX - STX Brand Website
STX - STX Brand Website
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SoBotanical

SoBotanical Website

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SoBotanical - SoBotanical Website
SoBotanical - SoBotanical Website
SoBotanical - SoBotanical Website
SoBotanical - SoBotanical Website
SoBotanical - SoBotanical Website
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STX

STX I Will Play

STX - STX I Will Play
STX - STX I Will Play
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Eddie's of Roland Park

Promotional Circulars

Eddie's of Roland Park - Promotional Circulars
Eddie's of Roland Park - Promotional Circulars
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wcfsymphony

wcfsymphony Website

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wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
wcfsymphony - wcfsymphony Website
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STX

STX K18 Product Launch

Video Play Button Overlay STX
Video Play Button Overlay STX
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STX

STX Skylar Photo Session

STX - STX Skylar Photo Session
STX - STX Skylar Photo Session
STX - STX Skylar Photo Session
STX - STX Skylar Photo Session
STX - STX Skylar Photo Session
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Warfield Digital

Warfield Digital Website

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Warfield Digital - Warfield Digital Website
Warfield Digital - Warfield Digital Website
Warfield Digital - Warfield Digital Website
Warfield Digital - Warfield Digital Website
Warfield Digital - Warfield Digital Website
Warfield Digital - Warfield Digital Website
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The Maryland Zoo

Brew at the Zoo Identity System

The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
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STX

STX Never Stop

STX - STX Never Stop
STX - STX Never Stop
STX - STX Never Stop
STX - STX Never Stop
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STX

STX Heritage Spot

Video Play Button Overlay STX
Video Play Button Overlay STX
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SoBotanical

SoBotanical Identity System

SoBotanical - SoBotanical Identity System
SoBotanical - SoBotanical Identity System
SoBotanical - SoBotanical Identity System
SoBotanical - SoBotanical Identity System
SoBotanical - SoBotanical Identity System
SoBotanical - SoBotanical Identity System
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Carnegie Endowment

Russia in 2020

Carnegie Endowment - Russia in 2020
Carnegie Endowment - Russia in 2020
Carnegie Endowment - Russia in 2020
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Nike

Nike 2012 Lacrosse Catalog

Being able to work with Nike over the past few years has been an honor. While there is an entire cottage industry of firms and agencies in the Pacific Northwest supporting their marketing whims, the brand's presence rarely finds a home here on the right coast. The relationship has exposed Mission to the practice of Brand Management executed at the highest and most sophisticated levels. 

Services: Concept, Design, Product Photography

Nike - Nike 2012 Lacrosse Catalog
Nike - Nike 2012 Lacrosse Catalog
Nike - Nike 2012 Lacrosse Catalog
Nike - Nike 2012 Lacrosse Catalog
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The Cordish Companies

Mex Restaurant Launch

The Cordish Companies - Mex Restaurant Launch
The Cordish Companies - Mex Restaurant Launch
The Cordish Companies - Mex Restaurant Launch
The Cordish Companies - Mex Restaurant Launch
The Cordish Companies - Mex Restaurant Launch
The Cordish Companies - Mex Restaurant Launch
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The Cordish Companies

Mex Identity System

Irreverence, with a wink? Okay, we can do that. The Mex concept wanted to be the anti-chain…playful, in a badass Wild West sort of way. The brand and visual identity system needed to be refined enough to be taken seriously by the happy hour business people, but hip enough to appeal to the night-time 20-something party crowd. Centering the identity around three simple letters – M E X – and incorporating a deep color palette and a complete graphics package allows the brand to stay consistently true to the original vision.

Services: Brand Strategy, Messaging, Design

The Cordish Companies - Mex Identity System
The Cordish Companies - Mex Identity System
The Cordish Companies - Mex Identity System
The Cordish Companies - Mex Identity System
The Cordish Companies - Mex Identity System
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STX

STX Define Your Game Microsite

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STX - STX Define Your Game Microsite
STX - STX Define Your Game Microsite
STX - STX Define Your Game Microsite
STX - STX Define Your Game Microsite
STX - STX Define Your Game Microsite
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City Lit

City Lit Logo

City Lit - City Lit Logo
City Lit - City Lit Logo
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STX

STX Introducing Skylar Chase

Realizing the inherent risk in entering a traditional and well-established marketplace, STX knew that to make an impact, they needed to stand out.  Mission created a real, tangible persona for STX Golf, embodied in the young, jet-setting, audacious and…oh yes, fictitious…professional golfer, Skylar Chase.  Using primarily video and social media, the brand created buzz among the up-and-comings in the golf world and caused the staid industry leaders to take notice.

Services: Brand Strategy, Messaging, Design, Photography, Art Direction, Marketing Launch, Packaging, Advertising, Digital Production & Development, Email Marketing

Video Play Button Overlay STX
Video Play Button Overlay STX
Video Play Button Overlay STX
Video Play Button Overlay STX
Video Play Button Overlay STX
Video Play Button Overlay STX
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Maryland Wine

Maryland Wine Website

Maryland Wine had multiple goals in developing their new website, including promoting the wine-making industry and its members, allowing each member to manage their own portfolio of events and products and receive individual feedback from consumers, and creating a tool the end-user would revisit often.  With a robust Content Management System with varying permissions and forward-facing tools such as a “wine rack” where users can select, manage and keep notes on their favorite wines, the Maryland Wine Association’s website is rich with information and ripe with interaction.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization

 

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Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
Maryland Wine - Maryland Wine Website
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STX

STX Custom Builder

The Custom Builder for STX was, in both form and function, one of the more complex digital projects Mission ever embarked upon. Allowing STX customers to engage with a website and design their own unique custom gear brought the STX brand and offerings to an entirely new level, and allowed Mission to flex our interactive muscle.

Services: Brand Strategy, Design, Development, Search Engine Optimization

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STX - STX Custom Builder
STX - STX Custom Builder
STX - STX Custom Builder
STX - STX Custom Builder
STX - STX Custom Builder
STX - STX Custom Builder
STX - STX Custom Builder
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STX

STX Custom Builder 2.0

With the launch of a new 2015 product line for lacrosse and the addition of custom field hockey sticks and uniforms, Mission and STX had the perfect opportunity to improve the design and functionality of the Custom Builder site. With 54 new products added, there are 1,044 brand new customizable zones on the site. 

Services: Brand Strategy, Design, Development, Search Engine Optimization

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STX - STX Custom Builder 2.0
STX - STX Custom Builder 2.0
STX - STX Custom Builder 2.0
STX - STX Custom Builder 2.0
STX - STX Custom Builder 2.0
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The Cordish Companies

St. Louis Ballpark Village

The Cordish Companies - St. Louis Ballpark Village
The Cordish Companies - St. Louis Ballpark Village
The Cordish Companies - St. Louis Ballpark Village
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Laureate International Universities

Santa Fe Recruitment Posters

Having established a new brand and identity system for the University, Mission’s challenge was to maintain consistency while developing a poster that would appeal specifically to the creative and often unconventional 17-(ish)-year-old high school art student. Utilizing iconic and whimsical southwest imagery with a fresh graphic approach gave the concept a youthful sophistication that resonated with these prospective students.

Services: Brand Strategy, Messaging, Design

Laureate International Universities - Santa Fe Recruitment Posters
Laureate International Universities - Santa Fe Recruitment Posters
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STX

STX I Will Play USA

STX - STX I Will Play USA
STX - STX I Will Play USA
STX - STX I Will Play USA
STX - STX I Will Play USA
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The Cordish Companies

Woodbine Live!

Faced with the challenge of selling an upscale retail and gaming concept in Toronto prior to putting the first shovel in the ground, this marketing brochure for The Cordish Companies relied heavily on rich, descriptive visuals to depict their aspirations and engage prospective customers in their vision. The meticulously designed long-form brochure paid homage to the land’s equine history while also focusing on its future as a thriving entertainment district.

Services: Brand Strategy, Concept, Design, Production, Development

 
The Cordish Companies - Woodbine Live!
The Cordish Companies - Woodbine Live!
The Cordish Companies - Woodbine Live!
The Cordish Companies - Woodbine Live!
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Baltimore School for the Arts

Baltimore School for the Arts Website

A public high school focused on the professional training of a diverse student body in classic arts disciplines needed a website that skates the fine line between trendy and sophisticated, while intuitively organizing an awful lot of content. We crafted a user-friendly interface that facilitates the display of multimedia content to the school’s core audience segments.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization, Mass Email Marketing

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Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
Baltimore School for the Arts - Baltimore School for the Arts Website
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wcfsymphony

wcfsymphony Identity System

We were giddy when Mission was asked to play a part in an epic transformation of the symphonic experience. No longer just a stodgy night out restricted to a black-tie clad silver generation, the wcfsymphony makes the expression of art accessible to all. The “order from chaos” mantra true to the art form plays a central role in the new identity design, as does a playful, modern sophistication evident in the font selection, color palette and dynamic use of photography. 

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization, Mass Email Marketing

wcfsymphony - wcfsymphony Identity System
wcfsymphony - wcfsymphony Identity System
wcfsymphony - wcfsymphony Identity System
wcfsymphony - wcfsymphony Identity System
wcfsymphony - wcfsymphony Identity System
wcfsymphony - wcfsymphony Identity System
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STX

STX Field Hockey Stick Line

STX’s core brand attribute – extraordinary performance – drives the product design for the field hockey line. Sticks tailored for style of play and that align with STX’s cross-sport families, including Surgeon (quick and precise), Stallion (power and control) and Hammer (strength and toughness), inform Mission’s dynamic graphic stick designs, which in turn bolster each athlete’s on-the-field persona.

Services: Brand Strategy, Concept, Design

STX - STX Field Hockey Stick Line
STX - STX Field Hockey Stick Line
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STX

STX Jen Adams Signature Line

With the Jen Adams Signature Line, Mission’s designers strived to differentiate the line by depicting Jen’s dynamic style while staying true to the broader STX brand. By integrating the signature hot-pink color, we were able to customize the brand elements to feel distinct and dramatic, and amp up the overall intensity of the marketing, packaging and product design elements.

Services: Brand Strategy, Concept, Design, Product Photography, Marketing Launch

STX - STX Jen Adams Signature Line
STX - STX Jen Adams Signature Line
STX - STX Jen Adams Signature Line
STX - STX Jen Adams Signature Line
STX - STX Jen Adams Signature Line
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Nike

Nike Hard Goods Packaging

The supreme challenge of good packaging is to tell the brand story without overshadowing the product itself. The Nike packaging was specifically crafted to progress the essence of “performance” through design that compliments and elevates the product attributes.

Services: Design

Nike - Nike Hard Goods Packaging
Nike - Nike Hard Goods Packaging
Nike - Nike Hard Goods Packaging
Nike - Nike Hard Goods Packaging
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Carnegie Endowment

America's Challenge

Translating the complexity of how the U.S. must face the challenge of the rising power and influence of China into one static graphic design is, in itself, no small challenge. The book cover we designed for the Carnegie Endowment for International Peace is an enticing depiction of the maze of complication and the fine lines the U.S. must tread in dealing with this volatile and ever-evolving situation.

Services: Concept, Art Direction, Design

Carnegie Endowment - America's Challenge
Carnegie Endowment - America's Challenge
Carnegie Endowment - America's Challenge
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The Maryland Zoo

Meet Me at the Zoo

Playing with the double entendre of “Meet Me At the Zoo” allowed us room to develop a simple and clever ad campaign that focused on the unique animals and up-close-and-personal experience that you – and your children – just can’t get anywhere else. Execution of the campaign worked seamlessly across multiple media channels.

The Maryland Zoo - Meet Me at the Zoo
The Maryland Zoo - Meet Me at the Zoo
The Maryland Zoo - Meet Me at the Zoo
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The Maryland Zoo

Brew at the Zoo Promo

The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo