Heart Mind Gut
Heart, Mind, & Gut

Mission is a design and digital agency that believes great work comes from the heart, mind and gut.  We are focused on helping our partners effectively utilize their owned media and native content to increase awareness, influence perception, inspire action and foster a brand's growth.  AKA ROI, OK?

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THE HEART. THE MIND. THE GUT.

Crafting Love (Heart)

Understanding the complexity of needs, desires and context that converge resulting in a positive response is paramount. Just as productivity and confidence increase when we feel happy, so does our emotional connection to a brand story when presented through informed, relevant and notable design.

Art Meets Science (Mind)

By its nature, Design is more science than art. It is an informed and logical process of trial and error that carries a set of foundations, rules and principles from which to draw. It is about creating a statement that is objective and carries a concrete message that prompts someone to act, not simply react.

Informed Intuition (Gut)

That ethereal feeling we have when things affect us is triggered by visual, cultural, emotional, and spiritual cues. Insights into this non-quantifiable measure by which we react to things must be leveraged to increase brand effectiveness.

Capabilities

Design

  • Brand Strategy
  • Brand Identity Systems
  • Messaging
  • Graphic Design
  • Advertising Creative
  • Packaging Design

Digital

  • User-Experience
  • Web Design & Development
  • Social & Branded Platforms
  • Content Development
  • Integrated Email Marketing
  • SEO & Effectiveness
  • A brand is an ideology that requires a tribe.
  • A brand is a story that connects.
  • A brand is not a logo.
  • A great brand is alive and ever-changing.
  • A logo is the primary visual of a brand.
  • An ID System is the visual language that elevates the logo.
  • A logo is not a brand.
  • Great systems have rules.
  • Messaging should be instant.
  • Messaging should be portable.
  • Messaging should not be passive.
  • Great messaging is about your customer’s values, not you.
  • Design matters.
  • Design makes the first impression.
  • Design is crafting, not producing.
  • Great design makes people happier.
  • Advertising should exist to reach.
  • Advertising should be contextual.
  • Advertising should hold the party line.
  • Great advertising should be rooted in great design.
  • Packaging should not be forgotten.
  • Packaging should tell the story within.
  • Packaging is central to brand expression.
  • Great packaging adds value, not expense.
  • UX should be informed by business goals.
  • UX should be based on human logic.
  • UX should be contextual.
  • Great UX is about listening and learning.
  • Websites should be the hub.
  • Websites should be both a system and a story.
  • Websites should not be set in stone and forgotten about.
  • Great websites stand on the shoulders of a great brand.
  • Social & Branded Platforms are about ongoing engagement.
  • Social & Branded Platforms should continue the storytelling.
  • Social & Branded Platforms never forget to deliver the message.
  • Great Social & Branded Platforms are typically overrated.
  • Content is the juice that fills the vessel.
  • Content is not just words.
  • Content should be created to be found.
  • Great content is the essence of your brand.
  • Email Marketing should start with more than a message.
  • Email Marketing should meet the audience on their level.
  • Email Marketing should have something unique to offer.
  • Great Email Marketing doesn't stop with email.
  • SEO and Effectiveness should be fluid and evolving.
  • SEO and Effectiveness should not sacrifice design.
  • SEO and Effectiveness should be calculated but relatable.
  • Great SEO and Effectiveness should never be an afterthought.

Process, Perspective & People

Every agency must adhere to their defined process to be effective, but a fancy name will never make an agency's process its true differentiator.  While our process has as its nucleus expertise, communication and motivation, we believe a natural intuition for when to deviate from protocols is equally critical. Mission has a healthy respect for process, but our ultimate faith is in our people.  The collective perspective of our staff is born from passion, influenced by experience, informed by talent, and inspired by a culture of curiosity and a freedom of exploration.

Staff - Todd Harvey
  • Todd Harvey
  • Principle & Creative Director

You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don't know exactly when we turned on each other, but I know that seven of us survived the slide... and only five made it out. Now we took an oath, that I'm breaking now. We said we'd say it was the snow that killed the other two, but it wasn't. Nature is lethal but it doesn't hold a candle to man. The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men.