Immersive Brand Activations
Interactive Technologies & Narratives
Experiential Engagements & Analytics
Mission Experience is an experiential and place-based interactive company. It was formed as an adjunct to Mission, an award winning independent branding and digital agency. Mission is led by a former global branding executive with years of experiential brand expertise, and a production/operations executive with major brand activations in entertainment and sports venues.
Mission's Experience team designs and creates interactive, immersive engagements and environments within events, exhibitions and place-based brand activations that take the consumer experience to immersive and memorable levels- and always measurable. We transform these evolving platforms, through unique content and technologies, into cutting-edge experiences that disrupt perceptions, generate high-value ROI, and further brand stories with lasting impact. Our creative technology is proven, and backed by the creative chops many of our competitors lack.
- Interactive Kiosks
- Projection Mapping
- Social Media Integration & Sharing
- Oculus Rift / VR
- Unity 3D and Gaming Environments
- Arduino, Raspberry Pi
- & other Micro-controller Interfaces
- Gesture / Motion Tracking
- Face Tracking/Facial Recognition
- Sensor (Active and Passive) Integration
- Show Control DMX and Integrated SFX
- IR / Capacitive Touch
- Multiscreen Interaction
- Mobile Device and Platform Integration
- Registration & Analytics Data Capture/CMS
- Custom Audience Povlling
- Custom Feedback Modules
- Content/Experience Customization
- Activity Tracking
- Social Metrics/Custom Dashboard
Joe has 30 years of consumer & B-B marketing, brand building and strategic leadership on agency and client sides of the business.
As Executive Vice President/Managing Director of Mission Experience, he manages all strategic planning, content, metrics, social media, creative development, client engagement and public relations. He was responsible for the Sports Illustrated, Philippines Tourism, Korean Airlines, Toyota, Samsung, Maytag and other activations' strategies, insights and creative content.
Previously, in his role as Chief Marketing Officer for Wharton Innovative Products, he was the architect of the ON THE JOB brand of men's skin care based on the premise: "Repairs hands that work for a living." The brand started out as a unique hand lotion formula in 2007. Under his leadership, he created a uniquely differentiated platform, an efficacious and relevant brand identity, and a planning process that led to 4 primary SKUs. ON THE JOB's advertising won a 2010 Gold ADDY Award for creativity and results.
Joe created and managed the retail sell-in strategy, and after a highly successful test market launch in 2009, the brand enjoyed four principal SKUs at national and regional chains including Ace, True Value, Meijer, Do it Best, Rite Aid and others. In his CMO capacity, he created the business plan, fulfilling an underserved market segment - gray/blue collar skin care.
While serving as Head of Marketing at BellSouth Mobility (now AT&T), Joe held executive management responsibilities for overall branding, advertising, media, promotions/co-marketing, public relations, strategic planning, sponsorships and through-the-line initiatives. Under his strategic leadership, the brand uncovered original key insights that still drive the wireless business today, including being first to market with "rollover minutes." He also served as chair of the marketing committee for the GSM Alliance. He managed a staff of 40+ people as well as all agencies and consultants. Joe built the marketing organization during the start-up phase, disassembling a de-centralized marketing structure.
While Executive Vice President and Managing Partner at North Castle, Joe developed a strategic relationship with Centerplate. In this leadership position, he managed a strategic plan and helped launch a number of culinary sub brands that have been implemented at several sports and entertainment venues including Yankee Stadium, Jacob Javits Center, Safeco Field and others. These concepts included go gourmet! and Top Dog. He also rebranded John Harvard's Brewhouse, and Off-Track Betting.
He started his career and spent several years at Interpublic Group's LINTAS, where he managed a number of global brands, including Nestle Pet Foods, Coca Cola's Sprite and Cherry Coke, and Kraft.
Joe is a frequent speaker at industry events, most recently at AdTech San Francisco, and has written numerous articles on industry trends and cultural trends. He is also a contributor to Jesse Kornbluth's Head Butler, writing essays on books and music.
Sean Brescia has a diverse background in strategic event, experiential and entertainment-based production, management and promotion. He has extensive experience directing live production, project management and logistics, thematic and creative direction, marketing and promotional strategies, and sponsorship development, bringing this unique blend of insight to the overall coordination of projects. His work includes brand activations, political and corporate events, concerts and festivals, sporting events, exhibitions and a range of entertainment and communications projects across all media.
As EVP of Production and Operations, Sean oversees all aspects of project management, design, technology, production, installation and support for Mission's experiential brand activations. Sean has extensive experience on projects with strategic or high-profile significance. His portfolio includes projects as disparate as the Rock the Vote Awards, the Lincoln 200 experiential bicentennial exhibition, SpaceX Corporation and Tesla Motors launches, the 2007 Pennsylvania Gubernatorial Inauguration, the 2008 Philadelphia Mayoral Inaugural Celebrations, American Eagle Outfitters fashion shows and conferences, the Pennsylvania Governor's Conference on Tourism and Economic Development, the National Governors Association Centennial, events for the 2009 Presidential Inauguration, the Celebration of Chicago and Super-O-Rama concerts at the 2012 Democratic National Convention, the "Generation Now" Inauguration 2013 kick-off celebration, the 2013 "Camino Americano" concert & rally on the National Mall, Marvel's AVENGERS S.T.A.T.I.O.N. exhibition and numerous experiential brand activations for major corporations at the highest profile venues including the Super Bowl and SXSW.