Position:

Digital Marketing Manager

Mission Media - Jobs

The Rundown

Mission is looking for a highly motivated individual who wants to work in a fast-paced, dynamic and creative environment. At Mission, you will be joining a collaborative, enthusiastic team of staff who are driven by the desire to provide our clients with the best work possible. Each of us works to fully understand the brands we partner with so that we can suggest solutions that will reach their business goals.

The Digital Marketing Manager is responsible for the strategic development and execution of client initiatives including: Website Analysis and Reporting, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Digital Advertising (display, remarketing, video, etc.). The Digital Marketing Manager will also work with the Business Development team to research and provide key insights for prospective clients.

Primary Responsibilities

Website Analysis & Search Engine Optimization

  • Conduct and provide comprehensive research on client’s digital presence
  • Complete website health analysis leading to recommendations for improvements 
  • Understand and provide insights to the digital designers & developers on website structure for optimization and user experience best practices
  • Audit content strategy and provide recommendations for improvements
  • Present findings to internal teams and clients
  • Monitor digital presence on an ongoing basis to meet client expectations
  • Report on SEO improvements and program success

Digital Advertising

  • Research, plan and prepare advertising strategy for clients
  • Measure and report on paid search rankings and traffic
  • Provide strategic oversight and review of campaign creative
  • Setup campaigns: implement ad serving/tracking, traffic creative, establish and validate goals and measurements
  • Launch, measure, optimize, and report on campaign performance
  • Review key insights and recommendations with client

Qualifications

  • 1-4 years experience in leading and managing SEO, Paid Search and Digital Advertising
  • Experience in setting up, managing, and optimizing campaigns within Google AdWords
  • Expertise in Website Analytics (Google certification a plus)
  • Knowledge of social media and email best practices a plus
  • Data driven and result focused
  • Detail oriented, excellent time management and organizational skills
  • Must excel in both written and verbal communication, and be able to build relationships with clients
  • Must be able to direct and work well with teams

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