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Just Launched: Petit Louis Mobile Site
When acclaimed restauranteurs Foreman Wolf embarked on opening a second location of Petit Louis Bistro in Columbia, they had the foresight to understand the importance of a dedicated mobile website focused on the information most pertinent to the mobile user - location/directions, menu, hours and reservations. The Columbia location would also expand the Petit Louis offerings with a unique, upscale, quick-serve Comptoir. This is a delicious addition, but one that caused increased complexity for the communication of accurate information. With careful planning, and by harnessing the visual brand and ensuring that the user experience remained incredibly simple and easy-to-navigate, the mobile site (automatically accessed upon the detection of mobile devices) delineates the most important information and serves it up in a logical, inviting environment.